Salam, 1001 MEDIA’s co-founder, is an original, Third Culture Kid. Raised in the Arabian Desert, she believed her HOME SWEET HOME plaque looked best in either Heathrow’s Terminal 3, a 747, or any hotel lobby with chandeliers. Entertaining Palestinian cousins and Southerners about life among American oil drillers, she became a bridge between East and West. She translated her 1001 stories into award-winning ads for Chiat/Day. At Robert Rodriguez’s Troublemaker Studios, she developed George Clooney’s Martini party before using her connections to tame his ego in Nespresso’s “What Else” ad. Today her plaque hangs in a Manhattan Beach cottage nestled between – you guessed it – a sand dune, five palms, and an oil refinery.